Unplugged State of Mind
AWNY 2026 · October 5 – 7
Unplugged Collective returns this October during Advertising Week: three days of bold programming in Sir Richard’s Loft at Virgin Hotels NYC, capped by our signature night, Strangers No More. This year, a masquerade. Step inside by day, link up at night. Or if you really dare, do both.
Three days. Two venues. One state of mind.
Experiences, Unplugged
Panels worth your seat, dinners worth your evening, and a place to land between the moments that make the week worth the trip.
The content engine
CONTENT, UNPLUGGED
Short-form interviews with the week’s decision-makers, hosted by Stefanie Beach and Mike Richter. Filmed on site and distributed across Unplugged Collective and The Digital Marketeer channels.
A private, fully equipped podcast studio inside Sir Richard’s Loft. Partners record through the week with pro videography and tech support, and every cut is theirs to keep.
Join us in Sir Richard's Loft
HOME BASE
Think of it as a social club in the sky. Sir Richard's Loft at Virgin Hotels NYC, programmed morning to midnight with panels, gatherings, good food, and room to breathe above the chaos of the week.
