9:00 AM
until 12:00 PM
Virgin Hotels NYC, 35th Floor
Invite Only
CONVHERGENCE WOMEN'S LEADERSHIP BREAKFAST
A networking breakfast celebrating women.
Speakers
The Line Up
Mon Oct 5
12:00 PM
until 12:30 PM
Virgin Hotels NYC, 35th Floor
RSVP Required
CULTURAL ARBITRAGE: FROM CULTURAL INFLUENCE TO ECONOMIC OWNERSHIP
Black and brown creators generate the culture advertising monetizes. What changes when they own the companies built to capture its value?
Speakers
12:45 PM
until 1:15 PM
Virgin Hotels NYC, 35th Floor
RSVP Required
MARKETING WHEN TIME MOVES FASTER THAN EVER: CULTURE AT THE SPEED OF NOW
The market moves faster than the planning cycle. This conversation explores how marketers respond to changing culture, technology, and consumer behavior without constantly reinventing the brand.
Speakers
Presented by
1:30 PM
until 2:00 PM
Virgin Hotels NYC, 35th Floor
RSVP Required
THE CREATOR ENTERPRISE: WHEN TALENT BECOMES THE MEDIA COMPANY
The biggest creators are no longer just talent for hire. They are building the companies, audiences, and infrastructure brands increasingly need.
Speakers
2:15 PM
until 2:45 PM
Virgin Hotels NYC, 35th Floor
RSVP Required
FIRST FOLLOWERS: WHY QUEER CONSUMERS ARE THE MARKET’S LEADING INDICATOR
Queer audiences are not a seasonal segment. They are an early signal of where culture, consumer behavior, and brand loyalty are heading next.
Speakers
Tues Oct 6
9:00 AM
until 12:00 PM
Virgin Hotels NYC, 35th Floor
Invite Only
CHANGE MY MIND, IN PARTNERSHIP WITH CARTOGRAPH AI
A closed-door debate series where eight industry leaders argue four of advertising’s most contested questions before a curated audience that votes before and after each debate.
Speakers
Presented by
1:00 PM
until 1:30 PM
Virgin Hotels NYC, 35th Floor
RSVP Required
BURDEN OF PROOF: THE AI RECEIPTS SESSION
AI has moved from experiment to line item. Now buyers, operators, and vendors have to prove what works, what returns value, and what is just AI theater.
Speakers
1:45 PM
until 2:15 PM
Virgin Hotels NYC, 35th Floor
RSVP Required
THE SPECTATOR ECONOMY: THE BUSINESS OF WATCHING OTHER PEOPLE PLAY
Sports, gaming, and creator livestreams all compete for the same scarce product: live attention. What changes when advertisers treat them as one spectator economy?
Speakers
2:30 PM
until 3:00 PM
Virgin Hotels NYC, 35th Floor
RSVP Required
BIG SPLASH VS. ALWAYS ON: THE GREAT CREATIVE DEBATE
Always-on content can optimize performance in real time, but major campaigns are often what people remember. Is faster, higher-volume creative building stronger brands or fragmenting them?
Speakers
Presented by
10:00 PM
until 1:00 AM
Masquerade NYC
QR Code Required
STRANGERS NO MORE @ MASQUERADE
Our signature evening celebration returns, turning strangers into friends.
Presented by
Wed Oct 7
9:00 AM
until 12:00 PM
Virgin Hotels NYC, 35th Floor
Invite Only
HANDS ON KEYBOARD WITH GIGI ROBINSON
A working session for the people who actually run creator marketing.
4:00 PM
until 7:00 PM
Virgin Hotels NYC, 35th Floor
Invite Only
THE HOUSE PARTY, IN PARTNERSHIP WITH U OF DIGITAL
A chill afternoon hang for the B2B marketers who make this industry come alive.
Presented by